CREATIVE DIRECTOR | PORTFOLIO HIGHLIGHTS

3 WHEELING | CINEMATIC DOCUMENTARY

Brief Devise and deliver a film to boost the profile and sponsorship potential of the Isle of Man TT sidecar class and the event itself.

My Role

Inherited the project when it was being developed as a TLC-style reality show
Completely redeveloped it into a cinematic character-driven film focused on the people — their personality, rivalry, vulnerability and human drama — rather than bikes, engines or lap times
Owned all creative decisions including story architecture, visual language, music style, pacing and tone
Directed the cinematography team and worked closely with the racers and lead talent
Built and ran the film’s digital marketing campaign

Result More than 150 commercial screenings across UK, Irish, Manx, German, Austrian and North American cinemas, plus release on Amazon Prime Video and major motorsports streamers in the US. Grew a dedicated 1.45M-strong motorsports audience on Facebook.

VINTAGE TOON VAULT | YOUTUBE CHANNEL BRANDING

Branding & End-Screen Series for Classic Cartoon YouTube Channel

Brief Create branding that makes the channel a favourite place to watch old cartoons — through warm style, playful tone, and rich attention to detail. Capture the classic cartoon feeling of a wider, vibrant world in the backgrounds.

My Role Shaped the original vision and creative direction. Collaborated with an animator and a high-profile Looney Tunes fan-artist to create authentic Maurice Noble-inspired backgrounds. Wrote and directed 12 end-screens and 18 “Like & Subscribe” animations. Directed voice actors replicating iconic cartoon characters. Produced the full series.

Legal Approach

Backgrounds: Original Maurice Noble-inspired illustrations (no direct copies)
Characters: Public domain (US) cartoon characters (safe to use in any jurisdiction following rule of shorter term)
Subscribe tags: Low-risk approach for non-commercial YouTube channel (audio-only copyrighted elements — easily muted in event of takedown notice)

Result A cohesive nostalgic branding package that turns end-screens into fun, immersive miniature adventures and encourages viewers to return again and again.

RUNEMASTER | HERITAGE KNITWEAR BRAND CONCEPT

Brief Devise a premium knitwear brand inspired by Manx heritage. Initial design used repeated Loaghtan sheep engraving from the Manx 50p coin in raised bas-relief.

Goal: Connect Manx heritage with modern craftsmanship through storytelling.

My Role

Identified crown copyright risk with the original Loaghtan sheep design
Advised that the design felt too “tourist merch” for a reputable heritage brand
Researched public domain Viking runestones on the Isle of Man
Selected the strongest stories of Viking gods and ancestors
Developed new brand concept and prototype marketing tool (image + video)

Result A legally safer, more authentic and distinctive heritage knitwear direction — shifting from generic tourist imagery to powerful storytelling rooted in Manx Viking history.

ISLE OF MEDIA | BLOCKBUSTER PROMO (MIPCOM)

Brief Overcome the perception that the Isle of Man was not a serious destination for film and media production. Create an attention-grabbing promo to build instant credibility with international investors and producers at major conferences such as MIPCOM and MIPTV in Cannes.

My Role

Proposed using the Island’s 100+ film catalogue as a credibility signal, featuring A-list talent and big-budget set pieces in a witty, fast-paced promo
Wrote the script and oversaw the edit
Collaborated with Isle of Media and Isle of Man Government on key messaging and positioning
Worked with government media lawyers on licensing and rights clearance

Result Delivered the Island’s primary investor-facing campaign, launched at MIPCOM and MIPTV (Cannes), positioning the Isle of Man as a legitimate and attractive film production destination.