RUNEMASTER | Campaign Ad (2026)

BRIEF: Develop a concept for a knitwear brand, inspired by Manx heritage and create supporting marketing materials.

APPROACH: 100% AI generated but with human compositing, editing and creative direction

TOOLS: ChatGPT/DALL-E, Grok, Adobe Photoshop, Kling, Suno, Elevenlabs & Final Cut

VINTAGE TOON VAULT |
Youtube Channel Branding (2025)

BRIEF: Create 50+ idents featuring public domain cartoon characters for a YouTube channel.

APPROACH: Hand-drawn art for authenticity, combined with licensed sounds from the Hanna-Barbera archive and music generated with Suno.

ISLE OF MEDIA | Promo (2018)

BRIEF: Create a flagship B2B promo for use at MIPCOM signalling credibility for the Isle of Man’s public/private film and media investment programme.

GOOGLE PLAY | #WeArePlay (2025)

BRIEF: Produce a campaign video for Google, highlighting a local Isle of Man games developer.

APPROACH: Produced under strict branding guidelines, coordinating travel, casting, hiring, budget, locations, logistics, and filming across the Isle of Man, including cafes, pubs and active Hospice facilities.

UCM IOM | Internship Promo (2021)

BRIEF: Using archival footage provided by UCM, create a promotional video for the paid internship programme within a three-hour turnaround for publication on the 3FM website.

DOORS 95 | Video Game Trailer (2025)

BRIEF: Create a Trailer for a free-to-play game

APPROACH: nostalgia-driven marketing, presenting the folder as a character to increase engagement.

TOOLS: Music via Suno and enhanced using classic 90s Zero-G samples for authentic retro sound; Windows-inspired imagery via DALL·E; gameplay footage provided by the client.

3 WHEELING | Documentary (2017)

BRIEF: Direct a feature-length commercially released documentary on the Sidecar class at the Isle of Man TT, aimed at raising the sport’s profile to attract sponsorship and support tourism initiatives for partners at the Department for Enterprise.